The Boots Healthcare Way
The Boots Healthcare Way
We'll now take you through The Boots Healthcare Way and how to apply it to help customers manage their skincare issues.
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Establish needs
If customers ask for a specific product, pick it up off the shelf and say something like 'of course', then use the CARE framework
to ensure the product is suitable for them and that they get the advice they need.If customers ask for advice on symptoms, use the WWHAM framework
, followed by the CARE framework for the recommended product.