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module menu icon The Boots Healthcare Way

The Boots Healthcare Way

We'll now take you through The Boots Healthcare Way and how to apply it to help advise customers.

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Establish needs

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  • If customers ask for a specific product, pick it up off the shelf and say something like 'of course', then use the CARE framework img to ensure the product is suitable for them and that they get the advice they need.

  • If customers ask for advice on symptoms, use the WWHAM frameworkimg, followed by the CARE frameworkimg for the recommended product (for pharmacy teams only).